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5. الحملات الإعلامية عبر وسائل الإعلام العامة

  

            

حقائق هامة
  • الحملات الإعلامية في وسائل الإعلام الواسعة الإنتشار جزء أساسي من البرامج الشاملة للحد من إستهلاك التبغ
  • كان للحملات الإعلامية أثرها الواضح في الحد من إستهلاك التبغ
  • يمكن للحملات الإعلامية أن تكون غير مكلفة مقارنة بغيرها من صور التدخل في مجال الرعاية الصحية.
  • الحملات الإعلامية يجب أن تشرح بوضوح للمدخّن لماذا عليه أن يقلع عن التدخين وكيف السبيل إلى ذلك.
REFERENCES
  •  Best practices for comprehensive tobacco control. Centers for Disease Control and Prevention. US
  •  Department of Health and Human Sciences, Atlanta, GA 1999. http://www.cdc.gov/tobacco/tobacco_control_programs/stateandcommunity/best_practices/index.htm
  •  Gutierrez K. Mass media interventions to stimulate and promote smoking cessation. Expert opinion paper. London: National Institute for Health and Clinical Excellence, 2007
  •  Overview of evidence-based recommendations. Based on lessons learned from international literature review and unpublished campaign results. 2006. Global Dialogue for Effective Stop Smoking Campaigns.
  • http://www.stopsmokingcampaigns.org
  •  Randolph W, Viswanath K. Lessons learned from public health mass media campaigns: marketing health in a crowded media world. Annu Rev Public Health 2004;25:419-37.
  •  Ratcliffe J, Cairns J, Platt S. Cost effectiveness of a mass media-led anti-smoking campaign in Scotland. Tob Control 1997;6:104-10
  •  Reducing tobacco use: a report of the Surgeon General. Atlanta, GA: Dept of Health and Human Services, Centers for Disease Control and Prevention, National Centre for Chronic Disease Prevention and Health
  • Promotion, Office of Smoking and Health; Washington, DC: 2000. http://www.cdc.gov/tobacco/data_statistics/sgr/sgr_2000/sgr_tobacco_chap.htm
  •  Schar E, Gutierrez K. Smoking cessation media campaigns from around the world. Recommendations from lessons learned. Centers for Disease Control and Prevention. US Department of Health and Human Sciences,
  • Atlanta, GA 2001
  •  The Framework Convention Alliance for Tobacco Control. http://www.fctc.org
  •  US Department of Health and Human Services, Centers for Disease Control. Best practices for comprehensive tobacco control programs 2007. Atlanta, USA 2007. http://www.cdc.gov/tobacco/tobacco_control_programs/stateandcommunity/best_practices/
  •  White V, Tan N, Wakefield M, Hill D. Do adult focused anti-smoking campaigns have an impact on adolescents? The case of the Australian National Tobacco Campaign. Tob Control 2003 Sep;12 Suppl 2:ii23-9
  • WHO report on the global tobacco epidemic, 2008. The MPOWER packgage. Geneva, World Health Organization, 2008. http://www.who.int/tobacco/mpower/en/index.html

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