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Factsheet 5. Mass media campaigns

 

       


KEY FACTS

• Mass media campaigns are an essential part of comprehensive tobacco control programmes.
• Mass Media Campaigns have been shown to reduce tobacco consumption.
• Mass media campaigns can be very cost effective compared to other healthcare interventions.
• Campaigns should make clear why smokers should quit and be supported by information on how they can quit.

REFERENCES

  • Best practices for comprehensive tobacco control. Centers for Disease Control and Prevention. US
  • Department of Health and Human Sciences, Atlanta, GA 1999. http://www.cdc.gov/tobacco/tobacco_control_programs/stateandcommunity/best_practices/index.htm
  • Gutierrez K. Mass media interventions to stimulate and promote smoking cessation. Expert opinion paper. London: National Institute for Health and Clinical Excellence, 2007
  • Overview of evidence-based recommendations. Based on lessons learned from international literature review and unpublished campaign results. 2006. Global Dialogue for Effective Stop Smoking Campaigns. http://www.stopsmokingcampaigns.org
  • Randolph W, Viswanath K. Lessons learned from public health mass media campaigns: marketing health in a crowded media world. Annu Rev Public Health 2004;25:419-37.
  • Ratcliffe J, Cairns J, Platt S. Cost effectiveness of a mass media-led anti-smoking campaign in Scotland. Tob Control 1997;6:104-10
  • Reducing tobacco use: a report of the Surgeon General. Atlanta, GA: Dept of Health and Human Services, Centers for Disease Control and Prevention, National Centre for Chronic Disease Prevention and Health Promotion, Office of Smoking and Health; Washington, DC: 2000. http://www.cdc.gov/tobacco/data_statistics/sgr/sgr_2000/sgr_tobacco_chap.htm
  • Schar E, Gutierrez K. Smoking cessation media campaigns from around the world. Recommendations from lessons learned. Centers for Disease Control and Prevention. US Department of Health and Human Sciences, Atlanta, GA 2001
  • The Framework Convention Alliance for Tobacco Control. http://www.fctc.org
  • US Department of Health and Human Services, Centers for Disease Control. Best practices for comprehensive tobacco control programs 2007. Atlanta, USA 2007. http://www.cdc.gov/tobacco/tobacco_control_programs/stateandcommunity/best_practices/
  • White V, Tan N, Wakefield M, Hill D. Do adult focused anti-smoking campaigns have an impact on adolescents? The case of the Australian National Tobacco Campaign. Tob Control 2003 Sep;12 Suppl 2:ii23-9
  • WHO report on the global tobacco epidemic, 2008. The MPOWER packgage. Geneva, World Health Organization, 2008. http://www.who.int/tobacco/mpower/en/index.html