Factsheet 1. Tobacco taxation
• Increasing the price of tobacco via taxation is the single most effective way of reducing tobacco consumption.
• A price rise of 10% decreases consumption by 4% in high-income countries and by up to 8% in low- and middle-income countries.
• Tripling tobacco taxes worldwide would prevent up to 115 million deaths by 2050.
• Despite industry claims, when tobacco taxes rise, tax revenues increase.
• Higher tobacco taxes can prevent death and malnutrition by reducing the proportion of household income spent on tobacco rather than on food.
• Tobacco taxes should be between two thirds and four fifths of the retail price.
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