Factsheet 3. Advertising bans
• Comprehensive bans on tobacco advertising, promotion and sponsorship reduce tobacco consumption.
• Partial advertising bans do not work.
• Tobacco companies use indirect advertising methods to circumvent bans.
• Article 13 requires parties to implement measures that allow for a comprehensive ban on direct and indirect tobacco advertising, promotion and sponsorship.
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- WHO report on the global tobacco epidemic, 2008. The MPOWER package. Geneva, World Health Organization, 2008. http://www.who.int/tobacco/mpower/en/index.html