Factsheet 3. Advertising bans

KEY FACTS

• Comprehensive bans on tobacco advertising, promotion and sponsorship reduce tobacco consumption.
• Partial advertising bans do not work.
• Tobacco companies use indirect advertising methods to circumvent bans.
• Article 13 requires parties to implement measures that allow for a comprehensive ban on direct and indirect tobacco advertising, promotion and sponsorship.

REFERENCES

• Action on Smoking and Health (ASH). ASH briefing on ‘brandstretching’. http://old.ash.org.uk/html/advspo/html/brand.html  
• Assunta M, Chapman S. The tobacco industry’s accounts of refining indirect tobacco advertising in Malaysia. Tob Control 2004;13(Suppl II):ii63-70. http://tobaccocontrol.bmj.com/cgi/content/abstract/13/suppl_2/ii63 
• Bates C, Rowell A. Tobacco explained: the truth about the tobacco industry ... in its own words. London: Action on Smoking and Health, 2004. http://www.who.int/tobacco/media/en/TobaccoExplained.pdf  
• Bonn D. Tobacco-promotion bans will work. Lancet 1997;350:1831
• Feighery E, Borzekowski D, Schooler C, Flora J. Seeing, owning, wanting: the relationship between receptivity to tobacco marketing and smoking susceptibility in young people. Tob Control 1998;7:123-8.
• Framework Convention Alliance for Tobacco Control. http://www.fctc.org
• Hastings G, MacFadyen L, Stead M. Tobacco marketing: shackling the pied piper (editorial). BMJ 1997;315:439-40. http://www.bmj.com/cgi/content/full/315/7106/439 
• Hastings G, MacFadyen L. Keep Smiling: No-One’s Going to Die. An analysis of internal documents from the tobacco industry’s main UK advertising agencies. London: Center for Tobacco Control
• Jha P, Chaloupka F. Curbing the epidemic: governments and the economics of tobacco control. Washington, DC: World Bank, 1999. http://www1.worldbank.org/tobacco/cover2a.asp 
• Jurisdictions prohibiting the visible tobacco product displays at point of purchase. Canadian Cancer Society, 2 May 2008.
• Mackay J, Eriksen M, Shafey O. The Tobacco Atlas (2nd ed.). Atlanta, GA: American Cancer Society, 2006. http://www.cancer.org/docroot/AA/content/AA_2_5_9x_Tobacco_Atlas.asp 
• MacKenzie R, Collin J, Sriwongcharoen K. Thailand - lighting up a dark market: British American tobacco, sports sponsorship and the circumvention of legislation J Epidemiol Commun Health 2007;61:28-33
• Measures to reduce the emand for tobacco. In: Curbing the epidemic. Governments and the economics of tobacco control. Chapter 4. Washington, DC: The World Bank, 1999. http://www1.worldbank.org/tobacco/reports.htm 
• Presentation at the 13th World Congress on Tobacco or Health, 2006. http://2006.confex.com/uicc/wctoh/techprogram/P10662.HTM  
• Research and Tobacco Control Resource Centre, 2000. http://www.tobacco.org/resources/documents/001004keepsmiling.html 
• Saffer H, Chaloupka F. The effect of tobacco advertising bans on tobacco consumption. J Health Econ 2000;19:1117-37. http://www.ncbi.nlm.nih.gov/pubmed/11186847?dopt=Abstract (abstract)
• Tobacco Academy: an online course in tobacco control. http://www.tobaccoacademy.org 
• Tobacco manufacturer payments to retailers to display tobacco products and signs, Canada 2001-2006. Canadian Cancer Society, 29 March 2007.
• WHO report on the global tobacco epidemic, 2008. The MPOWER package. Geneva, World Health Organization, 2008. http://www.who.int/tobacco/mpower/en/index.html