Skip to content

情况介绍 5:大众媒体宣传

 

主要事实

  • 大众媒体宣传是全面控烟计划的重要组成部分。
  • 大众媒体宣传运动能够减少烟草的消费量。
  • 比起其它保健干预措施，大众媒体宣传更具成本效益。
  • 宣传应清楚说明吸烟者应戒烟的原因，并提供有关如何戒烟的信息。

 

参考文献

  • Best practices for comprehensive tobacco control. Centers for Disease Control and Prevention. US
  • Department of Health and Human Sciences, Atlanta, GA 1999. http://www.cdc.gov/tobacco/tobacco_control_programs/stateandcommunity/best_practices/index.htm
  • Gutierrez K. Mass media interventions to stimulate and promote smoking cessation. Expert opinion paper. London: National Institute for Health and Clinical Excellence, 2007
  • Overview of evidence-based recommendations. Based on lessons learned from international literature review and unpublished campaign results. 2006. Global Dialogue for Effective Stop Smoking Campaigns. http://www.stopsmokingcampaigns.org
  •  Randolph W, Viswanath K. Lessons learned from public health mass media campaigns: marketing health in a crowded media world. Annu Rev Public Health 2004;25:419-37.
  • Ratcliffe J, Cairns J, Platt S. Cost effectiveness of a mass media-led anti-smoking campaign in Scotland. Tob Control 1997;6:104-10
  • Reducing tobacco use: a report of the Surgeon General. Atlanta, GA: Dept of Health and Human Services, Centers for Disease Control and Prevention, National Centre for Chronic Disease Prevention and Health Promotion, Office of Smoking and Health; Washington, DC: 2000. http://www.cdc.gov/tobacco/data_statistics/sgr/sgr_2000/sgr_tobacco_chap.htm
  • Schar E, Gutierrez K. Smoking cessation media campaigns from around the world. Recommendations from lessons learned. Centers for Disease Control and Prevention. US Department of Health and Human Sciences, Atlanta, GA 2001
  • The Framework Convention Alliance for Tobacco Control. http://www.fctc.org
  • US Department of Health and Human Services, Centers for Disease Control. Best practices for comprehensive tobacco control programs 2007. Atlanta, USA 2007. http://www.cdc.gov/tobacco/tobacco_control_programs/stateandcommunity/best_practices/
  • White V, Tan N, Wakefield M, Hill D. Do adult focused anti-smoking campaigns have an impact on adolescents? The case of the Australian National Tobacco Campaign. Tob Control 2003 Sep;12 Suppl 2:ii23-9
  •  WHO report on the global tobacco epidemic, 2008. The MPOWER packgage. Geneva, World Health Organization, 2008. http://www.who.int/tobacco/mpower/en/index.html