OUR IMPACT: 2.4 billion people in 13 countries through higher tobacco tax*
Increasing tax on tobacco is the most effective way to reduce tobacco consumption. It is high-impact and cost-effective. When used strategically, increased tobacco taxes can help to cover the cost of tobacco use to a society, and the extra revenue from the tax can be dedicated for health promotion.
• Increasing tobacco prices through taxation is the most effective way to reduce tobacco
• The tobacco industry strongly opposes tax increases because it is such an effective
tobacco control measure.
• Increased revenues from higher tobacco taxes can be used to reduce consumption still further,
when the new funds are dedicated for use in tobacco control programmes.
• Higher tobacco taxes can prevent death and malnutrition by reducing the proportion of
household income spent on tobacco rather than on food.
• Young people, and those with low income, are the most likely to quit when tobacco prices rise.
• Article 6 of the WHO Framework Convention on Tobacco Control [WHO FCTC] states
that parties must consider tobacco control objectives when setting tax policies.
*Updated Decmber 2015